Looking to customize your own dream Aston Martin? Well, now you can do it in the high-performance setting of a Formula 1® pit garage! Aston Martin has launched an all-new environment on its online configurator that lets you spec out any of its breathtaking product range within the pit garage of the Aston Martin Aramco Cognizant Formula One™ Team. This is the first time any automotive manufacturer has ever done something like this.
The new digital environment displays Aston Martin’s AMR23 challenger within the garage, providing customers and fans with the inspiration they need to bring their bespoke interpretation of an Aston Martin to life. The online configurator also showcases the team’s third-placed trophy in exquisite 3D Ultra High Definition detail, allowing users to zoom in and explore every fine detail of the car following Fernando Alonso’s stunning podium finish at the season-opening Gulf Air Bahrain Grand Prix.
Once you’ve created the ultimate expression of an Aston Martin, you can download a personalized brochure of your configuration, share your favorite configurations on social media, and even book a test drive. The configurator also features an additional virtual environment of the historic Brooklands circuit, which celebrates Aston Martin’s 110th anniversary and lets users experience its racing pedigree past and present.
With recent brand research revealing that almost 90% of Aston Martin customers are passionate about Formula 1®, this high-performance inspired environment is sure to draw further synergies between track and road. The online configurator has always been designed to engage, excite, and inspire, with more than half of Aston Martin customers now using this digital tool during their purchase journey. So, it’s no wonder that the company is committed to expanding its offering and developing unique features to deliver luxury digital experiences for its customers.
If you’re looking to customize your own dream Aston Martin, there’s no better place to do it than in the high-performance setting of a Formula 1® pit garage. Head on over to Aston Martin’s online configurator and start building your dream car today! If you have any questions about purchasing a new Aston Martin vehicle, including the new Aston Martin DBX luxury SUV, please contact us today at Aston Martin Long Island.