The iconic Aston Martin wings logo is entering a new era, backed by the bold new creative brand strategy and global marketing campaign that aims to reach new audiences. Aston Martin is celebrating their lineup of incredible performance cars and new brand idea “Intensity. Driven.” which builds on the brand’s reputation of luxurious craftsmanship and sophisticated design combined with high-octane emotion and intense driving pleasure.
Aston Martin has recently been introducing its vehicles into new markets and demographics, with the introduction of vehicles like the DBX and DBX707 SUVs, and the exhilarating Aston Martin Valkyrie limited production hypercar. The new wings are a contemporary update to the legendary logo, which has changed several times over the company’s history.
The new wings logo was created in collaboration with Peter Saville, an acclaimed British art director and graphic designer. The wings will be seen on Aston Martin’s next generation of sports cars, which focus on ultra-luxury, driving intensive, and all-out performance. The actual wing emblems are hand-crafted by artisans in Birmingham’s jewelry quarter before being applied to vehicles on the production line.
This marks the eighth time in the company’s 109-year history that the wings logo has been updated, and the first major update since 2003. The new logo will also be seen on the brand’s F1 cars, in celebration of the 100th anniversary of Aston Martin’s first Grand Prix Entry in 1922.
“Building on our return to the pinnacle of motorsport in Formula One, the launch of Intensity. Driven. marks the next phase in our evolution of the Aston Martin brand, as we unleash its global potential and maximize our unique position at the cutting-edge of ultra-luxury and high performance,” said Renato Bisignani of Aston Martin.
For more information about new Aston Martin vehicles, including the DBX SUV and V12 Vantage, please contact us today at Aston Martin Long Island.