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Aston Martin To Ceate Industry Leading Ultra Luxury High Performance Electric Vehicles

Aston Martin to Design Ultra-Luxury High-Performance Electric Vehicles

Aston Martin unveils its first ultra-luxury flagship, celebrating the grand opening of Q New York

Aston Martin is ramping up its ambition to create thrilling and highly desirable electric performance cars by entering a significant supply agreement with Lucid Group, a leading electric vehicle technologies company. This landmark agreement will propel Aston Martin’s high-performance electrification strategy and support its long-term growth.

Under the proposed agreement, Lucid will supply Aston Martin with industry-leading electric vehicle technologies, including powertrain and battery systems. This access to Lucid’s current and future technology will play a central role in Aston Martin’s all-new in-house Battery Electric Vehicle (BEV) platform.

The electrification program is a key component of Aston Martin’s wider Racing. Green. sustainability strategy, reflecting their commitment to environmental responsibility. To drive this strategy forward, Aston Martin plans to invest over £2 billion in advanced technologies over the next five years, with a phased transition from internal combustion engine (ICE) to BEV technology.

In addition to the collaboration with Lucid Group, Aston Martin will continue its strategic partnership with Mercedes-Benz AG. This partnership grants Aston Martin access to world-class technologies, including powertrain and electric/electronic architectures for both current and future Aston Martin vehicles, spanning internal combustion engine, hybrid, and electric vehicles. This collaboration further strengthens Aston Martin’s position as a pioneer in the electrification of luxury and high-performance vehicles.

The supply agreement with Lucid is a game changer for the future EV-led growth of Aston Martin. Based on our strategy and requirements, we selected Lucid, gaining access to the industry’s highest performance and most innovative technologies for our future BEV products.

We will not only leverage the significant investments Lucid has made to develop its world-class technologies, but will also further enhance and differentiate the drive experience through the work Roberto Fedeli and his teams are already developing, aligned with our ultra-luxury, high-performance strategy.

Along with Mercedes-Benz, we now have two world-class suppliers to support the internal development and investments we are making to deliver our electrification strategy. With the recently announced long-term partnership with Geely, we will also gain the opportunity to access their range of technologies and components, as well as their deep expertise of the key strategic market of China.

Overall, today’s announcement is a further significant step towards delivering our ambition for Aston Martin.

- Lawrence Stroll, Executive Chairman of Aston Martin
Aston Martin’s remarkable legacy of creating intelligent and adaptable vehicle platforms continues with the introduction of an all-new bespoke platform. Developed in-house, this platform will serve as the foundation for Aston Martin’s entire future lineup of electrified models, spanning hypercars, sports cars, GTs, and SUVs. The company plans to launch its first plug-in hybrid, the Valhalla mid-engined supercar, in 2024, followed by the introduction of electrified powertrain options across all new Aston Martin models by 2026. The ultimate goal is to achieve full electrification of the core range by 2030.

In addition to this exciting development, Aston Martin has also announced its ongoing partnership with Mercedes-Benz AG. Through this collaboration, Aston Martin< will continue to benefit from access to a range of world-class technologies, including powertrain and electric/electronic architectures. This partnership extends to current and future Aston Martin vehicles, encompassing internal combustion engine, hybrid, and electric vehicles, further enhancing the brand's technological capabilities and innovation.

The proposed agreement with Lucid forms a significant pillar of our electrification strategy, providing Aston Martin with access to the industry’s leading powertrain and battery systems technology. Combined with our internal development, this will allow us to create a single bespoke BEV platform suitable for all future Aston Martin products, all the way from hypercars to sports cars and SUVs.

In addition, we will continue to expand our in-house powertrain capabilities, allowing us to provide the thrilling performance and intense driving experience we know that our customers love and expect from Aston Martin.

- Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin
Aston Martin is facing the elemental challenge of transitioning to hybrid and electric powertrains. To tackle this challenge, they have partnered with Lucid for their powertrain technology and Mercedes-Benz for electronic architecture. These advancements will propel Aston Martin’s electrified models, delivering scintillating performance, dynamic excellence, and sustainability.

Advantages of their electrified lineup include efficient battery systems, precise torque vectoring, and active aerodynamics. Aston Martin’s world-class dynamics engineers are focused on preserving and elevating the driving experience by leveraging these technologies. Each Aston Martin BEV model will have its unique dynamic fingerprint, created through meticulous software integration.

Collaboration with Aston Martin Performance Technologies (AMPT) and partners like Brembo and Pirelli further enhances development. Brembo is developing brake-by-wire technology to improve range, brake response, and pad wear, while Pirelli’s Cyber Tyre provides accurate real-world range calculations.

Aston Martin’s commitment to sustainability is reflected in their Racing. Green. strategy. They are dedicated to building a world-leading sustainable brand, producing brilliant cars for future generations. Through their relentless pursuit of innovation, Aston Martin aims to lead the way in the electrification of the luxury high-performance segment.
Source: Aston Martin Media

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